Wednesday 15 January 2014

A Great Venue Or A Shameless Marketing Promotion?

   That's Investors Group Field, home of the Winnipeg Blue Bombers. And, from what I've seen of it, it is a great venue. But would you get married there? Bomber president and CEO Wade Miller came up with the idea, as he's trying to find marketing opportunities for IGF.
   No one has tipped their hat about prices as yet, but packages start at a base that includes a two-hour field rental, but for an extra fee the nuptials can include use of the JumboTron.
   Nice, I guess, if you have 33 thousand invited guests.
   That had me thinking about what the Riders could do as a promotion to kick off the 2014 season when they (hopefully) repeat as Grey Cup Champions.
   Groundhog day is coming up in February, and my idea would have Gainer the Gopher
   Come running out of the Riders locker room just as the sun rises. If he doesn't see his shadow (meaning an early spring), the Riders will have a winning season. If it's sunny February 2nd, then Gainer could come out on the shaded side of Mosaic Stadium and still not see his shadow, meaning a winning season as well!
   Either way, I think it'd be a good marketing ploy to sell season tickets for the 101st Grey Cup Champs!

TTFN

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